The excitement for the 2023 FIFA World Cup is palpable as numerous brands, organizations, and companies have unleashed their creative ads, spotlighting the talent and personalities of teams like the United States, England, and China, along with host countries New Zealand and Australia. In this blog post, we’ll explore the range of advertisements from worst to first, with external links underlined for additional context.
1. 2023 FIFA World Cup: Frito-Lay – “Taste of Greatness”
Frito-Lay’s latest ad on 2023 FIFA World Cup, featuring animated players represented by various chip brands, sparks a sense of nostalgia. However, it falls short in terms of thrill and innovation. Check out the ad here: [link]
2. NWSL – “We Play Here”
The NWSL’s 30-second spot showcases highlights of players like Alex Morgan, Trinity Rodman, and Alyssa Thompson in their NWSL uniforms, generating ample hype. Watch the ad 2023 FIFA World Cup: [link]
3. Coca-Cola – “Believing is Magic”
Coca-Cola takes a nostalgic approach by featuring childhood photos of soccer stars like Alex Morgan, Katie Bowen, and Ellie Carpenter, earning smiles worldwide. See the heartwarming ad here: [link]
4. Budweiser – “The Official Beer of England”
Budweiser’s ad impressively portrays the evolution of soccer through the journey of the Three Lionesses, creating a powerful celebration of heritage. Watch the historical ad 2023 FIFA World Cup: [link]
5. Hyundai – “How Far We’ve Come”
Hyundai’s skillful editing weaves together a timeline of soccer’s humble beginnings to its current position in pop culture, creating an engaging and seamless one-shot ad. Check out the impressive ad here 2023 FIFA World Cup: [link]
6. Visa — “Behind Every Number, There’s a Story”
In this short yet impactful 15-second ad, Visa highlights the inspiring journey of a young Black woman, reflecting soccer’s ongoing fight against racism and its embrace of diversity. Watch the powerful ad 2023 FIFA World Cup: [link]
7. Adidas – “Play Until They Can’t Look Away”
adidas celebrates rising female soccer stars like Lena Oberdorf, Alessia Russo, and Mary Fowler, while adding whimsical nods to soccer history in this colorful and fun-filled ad. Don’t miss it: [link]
8. Team Orange Football – “The Crazy Actions of the France Team that we have all Forgotten”
Team Orange Football cleverly disguises the incredible action of the women’s French national team as the men’s, resulting in a viral and eye-catching ad. Check it out here: [link]
9.Fox Soccer – “USA vs. The World”
Fox Soccer captures the unstoppable spirit of the USWNT, imagining the outlandish lengths opposing nations might go to defeat them. Watch the wacky and high-production ad: [link]
10. Nike – “What the Football”
Nike goes all-in with 11 different ads, each highlighting a star player. However, the standout is the heartwarming “What The Football” ad, featuring a father waking up 24 years later and learning about the current soccer legends from his daughter. Experience the touching story here: [link]
Lets cut it short
The 2023 World Cup ads have left no stone unturned in celebrating the world’s soccer stars and the beautiful game. From nostalgic journeys to imaginative scenarios, each ad presents a unique take on the excitement surrounding this global event. Embrace the soccer fervor and enjoy these remarkable ads that capture the essence of the sport and its beloved athletes.