Twitter rebrands to X
Twitter, the popular social media platform that allows users to share short messages, images, videos and more, has announced a major rebranding. The company will change its name to X, effective from January 1, 2024.
The new logo of X is a stylized X in blue and white, inspired by the bird motif of the previous logo. It represents the company’s values of eXpression, eXperience and eXchange. The logo is simple yet distinctive, aiming to convey a sense of innovation and connection.
Why X?
According to the official blog post, the name change reflects the company’s vision of becoming more than just a microblogging service. X stands for eXpression, eXperience and eXchange, the three core values that the company wants to emphasize.
“Twitter has evolved over the years from a simple way of sharing what’s happening in your life to a powerful tool for connecting with people, discovering new perspectives and creating positive change in the world. We believe that X captures the essence of what we do and what we aspire to do in the future,” said Jack Dorsey, the CEO of Twitter and X.
What will change?
Besides the name, the company will also introduce a new logo, a new website domain (x.com) and a new app icon. The logo is a stylized X in blue and white, inspired by the bird motif of the previous logo. The website domain is one of the shortest and most valuable in the internet history, acquired by Twitter from Elon Musk in 2017 for an undisclosed amount.
The app icon is a minimalist version of the logo, designed to fit any device screen. The company assures that the rebranding will not affect the functionality or features of the platform. Users will still be able to tweet, retweet, like, follow, mute, block and more as before. The only difference is that they will do it on X instead of Twitter.
How will users react after Twitter rebrands to X?
The rebranding announcement has sparked mixed reactions from users and experts. Some praised the bold move and the catchy name, while others criticized it as unnecessary and confusing.
“I think it’s a smart decision. Twitter has become more than just a place to tweet. It’s a place to express yourself, to experience different viewpoints and to exchange ideas with others. X reflects that better than Twitter,” said Sarah Jones, a social media analyst.
“I don’t like it at all. Twitter is an iconic name that everyone knows and loves. Changing it to X is like erasing its identity and history. It’s also very vague and generic. What does X even mean? It sounds like a mystery or a mistake,” said David Smith, a loyal Twitter user.
What do you think?
Whether you love it or hate it, the rebranding is happening soon. You have until December 31, 2023 to get used to the idea of tweeting on X instead of Twitter. After that, you will have no choice but to embrace the change or switch to another platform.
What do you think of Twitter rebranding to X? Do you support it or oppose it? Let us know in the comments below.